“Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes direct traffic/visitors and the purchase of paid placement.” – Wikipedia
You can have a website that’s informative, works great and looks good, but if search engines can’t find it, it’s no use to you and your customers.
Search Engine Optimization should be the key of a great website. Horner Consulting & Publlishing optimizes websites to take advantage of the free, organic traffic that search engines provide. It’s not one thing, but a variety of things – from content to keywords – that affect your traffic. As part of our subscription SEO service, we’ll help you stay on top of technical, on-page and off-page trends with monthly audits so your site stays atop the Search Engine Results Pages.
Keyword Research & Analysis
Keyword research is the process of finding and analyzing actual search terms that people enter into search engines.
Web Competition Research
Being competitive online is more important than ever. Your customers find and evaluate products by comparing them online first before ever interacting with the company.
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
Off-page SEO has to do with promotion methods beyond website design for the purpose of ranking a website higher in the search results. This can include external backlinks, social media, print ads, and other places.
Local SEO is if you have a local business, like a shop, or have people visiting your office frequently, optimizing your website is also about making sure people are able to find you in real life.
Content Marketing means you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.