How can we get more exposure by using social media?


Let’s say you have a business, blog, or something else to promote. In looking at ways to market your wares, social media appears to be the best way to get the word out. You start creating posts each day on your favorite social media accounts. As you post, you’re checking the results from the previous day’s activity. It reveals that you’re getting plenty of likes. It also shows that over time, the number of likes isn’t growing much. How can we get more exposure for someone using social media?

For most social media platforms, people show support for their favorite content in the following ways:

  • Like the posts.
  • Like your page.
  • Subscribe to the channel.
  • Give you thumbs up.
  • Follow people you like.
  • Give awards.
  • ETC.

Another way to show support for a given provider is to share their content with your followers. It’s not always mentioned, but it’s right in front of you. Not only does this demonstrate that you like their content. It shows you want others to like it too.

Let me give you an example. Out of all the YouTube videos I’ve watched, none of them mention anything about sharing. It’s always about liking, subscribing, and click the bell for notifications. Those things are important, don’t get me wrong. Sharing provides the means for introducing the content to others. This can mean different things on different platforms. I mentioned YouTube. When content is shared, it can be sent to a variety of social media platforms (Facebook, Twitter, Linkedin, and others). Facebook on the other hand only provides sharing so that followers of your timeline can see the content.

How can you help content providers get more followers? Wherever you can, like, subscribe, and share what they produce. It’s not only a clear indication of your enjoyment. It also presents their content for others to enjoy.

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